Singapore Management University Academy (SMU Academy): Gen AI Course
As part of Singapore Management University’s Advanced Certificate in Generative Artificial Intelligence-Enhanced Social Media Content Creation for adult learners, I collaborated with The Smart Local’s media training arm, TSL Academy, to deliver a 2-day programme for the Generative AI for Content Creation module. We aimed to achieve the following objectives:
Equip learners with a foundational understanding of Generative AI and its role in content creation by exploring neural networks, generative models, and industry-leading AI tools.
Discuss the ethical, environmental and societal concerns around Generative AI to promote thoughtful and responsible use of technology.
Provide hands-on experience in generating text and images through practical experimentation.
During the programme, students used ChatGPT, Eleven Labs, Suno, Hailuo AI, Canva and more.
Advanced Certificate in Generative Artificial Intelligence-Enhanced Social Media Content Creation Programme Synopsis (from SMU Academy website):
In this era defined by digital interaction, the art of crafting compelling content for social platforms has become more than a skill—it's an essential link for expression, communication, and influence. Whether you're a content creator, a brand, or an individual seeking to leave a digital footprint, understanding the elements of social media creation is key to making an impact. This certificate programme enables participants to delve into the complexities of creating content that connects, initiates discussions, and creates a lasting impact in the dynamic landscape of social medias.
Comprising of 7 modules, the overall objective of this certificate programme is to empower participants with the knowledge and practical skills to leverage Generative AI in creating innovative, ethical, and high-impact social media content, combining advanced AI tools with strategic content creation techniques to engage and grow digital audiences.